Today, we'll look at how TikTok used machine learning(ML) to analyze users' interests and preferences based on their interactions and then show a customized feed for each user.
Tick Tok is a global trend. According to Sensor Tower, the short video app has several downloads over 2 billion times on the App Store and Google Play.
What is it about this fantastic app that has you so enthralled? The answer is ML-backed Recommendation Engine, which should come as no surprise.
However, this is only a portion of TikTok's exceptional success. It went from a "lip-syncing" app in a small fan community to a viral app with approximately 800 million active monthly users in 2020 in less than two years.
TikTok videos with the hashtag #coronavirus have been seen 53 billion times in total. It is well-known for its viral tunes and amusing mime videos.
People spend an average of 52 minutes each day on the app, with daily usage of 26 minutes, 29 minutes, and 37 minutes on Snapchat, Instagram, and Facebook, respectively.
What Does ML Mean On TikTok?
ML stands for Machine Learning on TikTok.
The Data Science community isn't unfamiliar with recommendation engines. Instead, because it lacks dazzling effects like picture recognition or language production, some people think of it as an old generation AI system.
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Nonetheless, a recommendation is one of the most used AI systems, with widespread deployment in nearly all online services and platforms. For example, a YouTube video recommendation, an Amazon campaign email, or a book you would enjoy while perusing the Kindle bookstore.
The archetype's core remains 'User-Centric Design.' In short, TikTok will only offer content that you will enjoy, from a cold start adjustment to a specific recommendation for active users.
ML Meaning In-Text
TikTok is a video-sharing platform with a lot of user-generated content. Each sort of content has its characteristics, which the system should be able to recognize and discriminate to provide a trustworthy recommendation.
Interest labels, career, age, gender, demography, and other user data are examples of user data. It also contains latent information derived from machine learning-based consumer clustering.
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Scenario data monitors the use scenario and how the user's preferences change as the scenario changes. For instance, what video style does a user prefer to view when at work, traveling, or commuting?
ML Urban Dictionary
ML stands for Machine Learning, as per Urban Dictionary.
An industrial-grade recommendation system requires a versatile and extendable ML platform to build up the experimental pipeline to train numerous models swiftly.
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After that, stack them to serve in real-time. (For example, combine LR and DNN, or SVM and CNN)
TikTok also needs to train the content categorization algorithm, user profile algorithm, and main recommendation algorithm.
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